Social media can be a very powerful tool. Thus, it can be a great help to your business if you are able to properly use and take advantage of all it has to offer. Despite being an extremely powerful tool to magnify your efforts, social media can also be a tough nut to crack. Taking that into consideration, allow me to be your “nutcracker” and help you get started with this tough task!
1. Pick the right online platform to showcase your growing business.
Facebook, Twitter, Instagram, and Snapchat—the problem here is that we have too many options. Therefore, this might bring us to question which social media platform is the best medium for your business.
Facebook: No bias at all, but Facebook is one of my most used social media platforms. This social media platform features text, images, and videos that can vary in length. So, pretty much anything can be posted here. However, a type of post that has become extremely popular in the past few years are memes. What are memes? Memes are basically humorous images, videos, or text that is spread rapidly by social media users. If you are able to integrate memes in your Facebook posts, you are sure to attract a larger audience as well as establish a much larger online presence!
Instagram: Candid and “pretty” photos usually attract a lot of likes and attention on Instagram, and depending on the industry that you’re in, Instagram hashtags can also be used to get more visibility on your photos. If you are about to push out a new product, you can also do so through Instagram by sharing teasers and uploading photos that feature your “super cool” soon-to-be-released product.
Twitter: Posts on Twitter are often concise and focus on a specific message rather than attempting to communicate multiple things. Like the other two social media platforms, visuals are always a plus. Another feature that Twitter offers is the ability to add hashtags, which will ultimately allow you to categorize your posts or access relevant posts.
2. Figure out who your target audience is.
Social media has given us the ability to reach a wider range of audience members. However, the population is not homogenous—just like each snowflake has an exclusive shape and pattern, each and every person is unique. Is your business more focused on children, teenagers, adults, elderly, or couples? This is something important to establish because knowing who your target audience is will give you a much more focused effort and thus, you can post content that is tailored and relevant to them.
3. Post your content in appropriate amounts and at appropriate times.
Although there is no “magic number” for the number of posts you should post per day, it has been most commonly noted that “a post a day keeps the audience engaged.” This means that at the very minimum, you should have at least one post every day per social media channel. You can even post two per day per social media channel to keep your social media followers engaged. However, keep in mind that you wouldn’t want to post too many things to the point that the only things they see in their news feed are posts about your business.
Similar to the idea of appropriate amounts of posts, there is also a time period that is best for posting. The best time to post on Facebook is 1 PM to 4 PM late in the week or on weekends. Weirdly specific, Instagram audiences are engaged throughout the week, but especially on Monday and Thursday at any time other than 3 PM to 4 PM. Lastly, the optimal times to post on Twitter are 12 PM to 3 PM, but with a peak time at 5 PM on weekdays.
4. Track your growth and the engagement of your target audience.
The two most common data measures can be categorized as being either quantitative or qualitative. Although different in nature, both can provide you with extremely important information. Lucky for you, gathering quantitative data is extremely easy. Facebook, Twitter, and Instagram all have sophisticated analytical tools integrated into their platform. You can look at different data such as the number of likes, comments, and followers on a weekly basis. On the other hand, you can also track qualitative measures such as looking at the attitudes of both public responses and private messages—I would categorize these sentiments to be positive, negative, or neutral.
By pulling weekly data, you can analyze what appeals the most to your audience and identify what isn’t really working. These statistics are here for your benefit, and you can modify your future posts to attract more likes and comments!